Winter Wheelers is coming

As the days get shorter and the weather gets colder, it’s a great time to promote the benefits of cycling. Help employees increase their fitness levels, boost their immune systems, save money, and improve their mental health by encouraging commuting by bike.


Last year over 25,000 riders from almost 5,000 workplaces took part in Winter Wheelers and this year is going to be bigger and better! Encouragement is at the heart of the challenge, that’s why there are rewards for getting other people to ride, plus every rider is eligible for the grand prize; a bike worth £1,000. It’s totally free, entirely virtual, and everyone is invited to take part whether they’re a regular rider or an absolute beginner.


So how does it work? During Winter Wheelers, people can bike anywhere any time from 1-24 December to take part. It’s not about how fit you are or how far you ride – even a 10-minute ride around the park counts! Every day you ride is an entry into a daily draw, and each day’s ride is an entry into the grand prize draw on 25 December.


Businesses that take part in Winter Wheelers will benefit from:


A graphic showing the benefits of businesses joining Love to Ride's Winter Wheelers


Register your workplace for Winter Wheelers and bring your team together to work on a common goal and win prizes! It doesn’t matter if they’re in the office, working from home, working full time or casually.


Winter Wheelers is a free, fun and engaging programme that Love to Ride are offering to all businesses so we can work together to achieve our health, wellness and sustainability goals. Find out more and register your business at