Components of a Behaviour Change Plan
A behaviour change plan should set out in detail the behaviour(s) to be targeted, how & why the interventions have been selected and how these will be delivered. Evidence suggests that in order to change behaviour the target audience should be involved in identifying barriers and solutions to the problem behaviour.
Defining the Behaviour to be Changed
What specific behaviour changes does your workplace seek?
Whose behaviour specifically needs to change?
The changes should be based on recent or planned workplace engagement feedback as well as local & national policy.
Workplace Engagement - Barriers & Opportunities
Discover what your workplace thinks & feels about active travel e.g. what might help or hinder them to change their behaviour (beyond infrastructure).
Have you considered those individuals in your workplace who are seldom heard?
Workplace Engagement – Solutions & Opportunities
Involve your employees to identify & prioritise the main barriers & possible solutions that respond to the barriers and opportunities.
Discover what assets exist in your workplace including individuals and groups who could help deliver some of these solutions.
Identify interventions (solutions) based on priority & impact on behaviour using the APEASE criteria: Affordability; Practicability; Effectiveness & Cost Effectiveness; Acceptability; Side Effects/Safety and Equity.
Also consider who will deliver these interventions, when this will happen, what resources will be required and specifically what these interventions will involve. An active travel working group may be best placed to deliver interventions targeting specific groups and offering specific experiences.
Plan how the project will engage & feedback to employees, senior management & any external stakeholders.
Engagement should go beyond consultation and should include decision making to develop the behaviour change plan. Utilise your organisations internal communication channels to keep everyone informed.
Understanding the changes being addressed & the activities to be delivered will help develop clear markers to measure change.
This plan should outline what tools will be used to identify impact, when these measures will be taken and who will be responsible for them. Ongoing opportunities to review & improve interventions is good practice.
Example behaviour change interventions: